Item: #5323 2-Color Stick Up Grid, English (13-month)
Purpose: New client gift
Audience: New lawn care customers
Description:
A landscape company purchased these calendars to give to new clients. At their initial appointment, the landscaper would mark the upcoming dates of service. The imprint included contact details and basic information about the best times to water a lawn/landscape. Customers appreciated an informational tool that kept the company’s contact information handy while the company liked that it encouraged employees to schedule upcoming services.
Item: #7244 goingreen Stapled Appointment Calendar
Purpose: Promote awareness of recycling programs and provide recycling information to residents
Audience: Residents of the company’s service area
Description:
In an effort to get information out to area residents on eco-conscious living, the local refuse and recycling company used this goingreen appointment calendar. During recycling seminars at schools, the Can Man mascot attended and handed out the calendar to children so they could take them home to their parents. They also distributed the calendars at recycling facilities. This calendar served its purpose as a valuable public service to residents and helped the company earn additional money with people recycling more items and making “green” choices.
Item: #15883 KOOZIE® Expandable Lunch Kooler
Purpose: Item for new retail gift shop
Audience: Beer enthusiasts and brewery visitors
Description:
A craft brewery was incorporating a “gift shop” into their business model to create a new revenue stream while promoting their brand message. The brewery loved the versatility of this kooler accommodating cans or bottles and felt the quality aligned with their high-quality product. Koolers were sold in the brewery retail area and on their website. The koolers sold out faster than the brewery projected and turned into a regular, repeat order. It also consistently remained in the top 5 of all products sold online for the company.
Item: #AP8400 TranSport It Tote
Purpose: Show appreciation for nursing staff during Nurses’ Week celebration
Audience: Nurses employed at 8 hospitals throughout the region
Description:
A hospital system wanted to salute their dedicated nursing staff during Nurses’ Week. Each facility coordinated a recognition luncheon to honor nurses. Attendees were presented with a tote filled with goodies as “swag bag” gifts. The nursing staff was appreciative of the recognition and used the bags to carry items to and from work. The administration was happy to present staff with a quality item that also displayed the logo of the hospital system.
Item: #46176 Koozie® Camron Double Wall 20 oz. Tumbler
Purpose: Expand their network of on-campus contacts
Audience: Faculty and staff
Description:
A textbook publisher signed up to sponsor a pop-up coffee cart during finals week at a local university. The publisher wanted to build awareness of their brand as well as expand their network of on-campus contacts.
On the first day of finals week, a Koozie® Camron tumbler was delivered to each member of the faculty and staff, encouraging them to bring it to the cart for a free coffee fill-up. The publisher had sales staff at the cart during class hours to interact with visitors and provide additional information on their products. The publisher was able to successfully grow their database of educators and set up dozens of follow-up sales calls as a result of the sponsorship campaign.
Item: #55934 Souvenir® TFW Pen
Purpose: Sign up patients for the clinics new text service program
Audience: Patients coming into the pharmacy
Description:
A pharmacy quick care clinic was launching a “sign up for wellness” campaign to promote a text service. Patients who signed up for the program would receive text alerts and have access to text prescription questions directly to the pharmacy. One threat to the program was the older average age of their patients, and the possible resistance to new technology. A writing instrument not only related to the campaign slogan, but also tied together a classic promo item with the imprint promoting a digital service.
The clinic chose this Souvenir® pen because of the clean, modern look of bright white alongside red, their corporate color. They were given away at the pharmacy counter, clinic check-out and drive-thru prescription pick-up window. The campaign received positive feedback across all age groups and sign-ups for the program exceeded projections.
Item: #16056 Kapston® Stratford 22” Garment Duffel Bag
Purpose: Employee onboarding
Audience: New hire accountants/auditors
Description:
An accounting firm enhancing their employee onboarding program was looking at ways to stand out in a competitive labor market. As their teams specialized in on-location audits, they wanted to include items that made working remotely and traveling easier as part of the onboarding kit.
The firm chose to give new and existing traveling employees this durable and practical Kapston® garment duffel. Employees could use this bag as a garment bag or a duffel making it suitable for a range of clothing options when visiting clients from casual to corporate. Employees loved the professional look of the bag and the firm saw an improved new hire retention rate after implementing the onboarding program.
Item: #P4A6A25 BIC® 4” x 6” Adhesive Notepad 25 Sheet Pad
Purpose: Tradeshow giveaway
Audience: Home owners attending the show
Description:
A home insurance company was participating in a home show with a booth that promoted natural disaster preparedness. They wanted a giveaway item that would be useful to prospective clients and was also made in the USA.
They decided to giveaway these BIC® Sticky Notepads, setting the artwork up with a fun design using UFO’s depicting a supernatural disaster along with their company information. Visitors to the booth were encouraged to add the notepads to their disaster preparedness kits so they could plan well and have their insurance information handy. The insurance company was so pleased with the response, they placed a re-order to giveaway the notepads at all remaining events for the year.
